So how much will a social media strategy cost?
by MACK COLLIER
UPDATE: If you would like to view mySocial Media Rate Sheet to see what I currently charge for social media consulting services, please click here.
One of the most frequent questions I get about social media is the cost. What will launching a blog/Facebook fan page/Twitter presence cost me? What will a social media strategy cost? The answer is never clear-cut and depends on several factors, including:
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What are your goals for using social media? This greatly determines the tools necessary to achieve those goals
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What are your resources? Can you handle everything in-house, or will you need to outsource some of the work? All of the work?
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What is the length of the project? Obviously, a 6-month project will cost more than a 3-month project.
From my point of view as a consultant, I am looking at how much work is involved, and what type of work, when I give a quote. One word of caution; If you contact a consultant or firm about doing social media work, they SHOULD ask you several questions before they can give you a price. If a company contacts me and asks “Ok, what’s it going to cost us to launch a blog?”, then I can’t answer that question without more information. And here’s a tip; If you ask a consultant/agency how much it will cost to launch a blog/Facebook fan page/Twitter presence for you and they immediately quote you a price, that is a big red flag. They can’t answer that question until they know what your resources and goals are for using social media.
Now, I know what you are thinking. “Yeah that’s great Mack, but give me some prices!” While it’s almost impossible to give any company an accurate quote without talking to them about the above and so much more, I’ll share some ranges with you to give you an idea of what to expect. And I will caution you that these are my prices, some agencies/consultants will be more, some will be less, and you should consider this a guide only.
Blog:
Launch a blog from the ground-up, outsource all content creation (including customer interaction) – $3,000-$6,000 a month
Launch a blog from the ground-up, outsource all content creation at first, eventually take over – $3,000-$6,000 a month for 3-6 months
Launch a blog from the ground-up, outsource some content creation till you can handle all – $2,500-$5,000 a month for 3-6 months
Restructure an existing blog to improve your efforts – $3,000-$6,000 a month for 3-6 months
Limited coaching to improve your existing blogging efforts – $1,500-$4,000 a month for 3-6 months
Twitter:
Launch a new presence on Twitter and outsource all content creation and customer interaction – $2,000-$5,000 a month
Launch a new presence on Twitter and outsource all content creation at first, gradually taking over – $2,000-$5,000 a month for 3-6 months
Restructure an existing Twitter presence to improve your efforts – $1,500-$4,000 a month for 3-6 months
Limited coaching to improve your existing efforts on Twitter – $1,500-$3,000 a month for 3-6 months
Facebook:
Launch a Facebook Fan Page from the ground-up, outsourcing all content creation and customer interactions – $3,000-$6,000 a month
Launch a Facebook Fan Page from the ground-up, outsourcing most of the content creation at first, gradually taking on more – $3,000-$6,000 a month for 3-6 months
Launch a Facebook Fan Page from the ground-up, outsourcing some content creation at first, till you can handle all – $2,500-$5,000 a month for 3-6 months.
Restructure an existing Facebook Fan Page to improve your existing efforts – $2,000-$4,000 a month for 3-6 months
Limited coaching on improving your Facebook Fan Page – $1,500-$3,000 a month for 3-6 months
Social Media Strategy:
Comprehensive Social Media Strategy, assuming outsourcing of all content creation through all channels (not recommended) – $5,000-$12,000 a month
Comprehensive Social Media Strategy, assuming outsourcing of most content creation at first, with company assuming more responsibility as project proceeds – $4,000-$9,000 a month for 4-12 months
Creation of a Social Media Strategy, with limited coaching and assistance with execution of the strategy – $3,000-$6,000 a month for 3-9 months
Restructuring of existing Social Media Strategy, with limited coaching and assistance with strategy – $2,500-$6,000 a month for 3-9 months
Limited coaching on improving the execution of an existing Social Media Strategy –$2,000-$5,000 a month for 3-6 months
Social Media Strategy Audit – $2,000-$5,000
http://www.mackcollier.com/so-how-much-will-a-social-media-strategy-cost/